brand &
marketing
brand &
marketing
Mmm
Good
Studio
product
design
The best product experiences are the ones you hardly notice
Successful products start with alignment
Every project kicks-off with a collaborative workshop. Agreeing on the problem you're trying to solve and goals to achieve will set the stage for a successful effort. This is especially important for cross-organiztional collaboration and communication.
Context leads to opportunities
Direct user research provides context of user needs', and enables design to be informed by more than buiseness needs. We map out key tasks and goals by observing users in the context of their environment. Invite them into the process through participatory design workshops to imagine new ways to complete their task.
Concepts turn into solutions
Initial feature sets are established and conceptual prototypes are created to test, learn, and iterate, increasing fidelity along the way. Defining the key factors for business viability determines what features are essential. Understanding the value to the user, the business, and the complexity to implement determines what features are required for initial market release.