brand &
marketing
brand &
marketing
Mmm
Good
Studio
experience design
In a highly competitive space, entrant brands can differentiate through experience. It's not enough to care about the experience, you have to do something that sets you apart. Your experience is your brand, it is how consumers have conversations with your product, your people, your site, etc. The experience needs to brings the "meaning" of the brand to life.
Every interaction with a brand can either help or hurt
Today, the customer journey is less straightforward. Consumers have constant access to information, advice, and options. In today's competitive landscape even one negative interaction with a brand can damage the relationship with your customer. I help businesses increase their relevance by making sure every touch point in the customer journey is a good one.
Designing memorable experiences requires understanding the whole journey
Understand how different customers move across your different channels. Whether a software, e-commerce, or retail experience, we map out the different journeys your customer has, address current pain points, and find opportunities for new products, services, and higher conversions.
Orchestrate signature experiences to work seamlessly across the entire ecosystem
Thinking of every touchpoint in the experience as a note in a song, some will be louder , some softer, but when all played together they create perfect harmony. There will be functional moments, emotional moments, and direct moments. Offer the customer a seamless experience across all channels that represents your brand.
